At Decanter we taste around 300 wines a month and expect to find at least 5% with cork taint. That sort of statistic wouldn't be acceptable in the birth control industry, to choose an example at random.
Adam Lechmere
www.decanter.com
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MISSION STATEMENT
The
International Screwcap Initiative
is a non-profit making association that also offers a unique marketing opportunity to premium wine producers from around the world.
The key objectives include the following:
To encourage and facilitate the use of screwcap wine seals by wine producers all around the world;
To provide a forum for gathering and disseminating business intelligence, and otherwise facilitating the exchange of ideas, opinions and contributions to further the use of screwcaps; and
To identify and develop business and project methodologies, and best practice in use, promotion and education of screwcap wine seals.
Membership is open to all wine producers who are currently using screwcaps, especially in the premium to ultra-premium sector which will help to reinforce the qualitative message.
The membership fee has been set at 1000/annum per winery.
The funds will be allocated to the ISI website, International press office & targeted events in key markets.
© International Screwcap Initiative Site designed and maintained by
Barlow Doherty
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