Letís not forget that at the beginning of the 1970s, a very similar debate raged about the use of stainless steel tanks.
At the time, consumers were convinced that great wines could only be made in oak barrels !
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International Screwcap Initiative
is a non-profit making association that also offers a unique marketing opportunity to premium wine producers from around the world.
The key objectives include the following:
To encourage and facilitate the use of screwcap wine seals by wine producers all around the world;
To provide a forum for gathering and disseminating business intelligence, and otherwise facilitating the exchange of ideas, opinions and contributions to further the use of screwcaps; and
To identify and develop business and project methodologies, and best practice in use, promotion and education of screwcap wine seals.
Membership is open to all wine producers who are currently using screwcaps, especially in the premium to ultra-premium sector which will help to reinforce the qualitative message.
The membership fee has been set at 1000Ä/annum per winery.
The funds will be allocated to the ISI website, International press office & targeted events in key markets.
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